Since the appointment of Nigel Eggleton as Managing Director, First Midlands has drastically improved its image, with localised identities and brands galore. It was announced in June 2020 that First South Yorkshire was to be merged with the First Midlands division. Since the merger, First Doncaster and First Sheffield have both had unique, local identities revealed, very in fitting with the new corporate styling. Both liveries are designed by Ray Stenning of Best Impressions and use the new corporate First … Continue reading “First South Yorkshire gets a stunning makeover”